Saturday, February 5, 2011

MS Dhoni brand ambassadorship improved chyawanprash sales

In the recent time people are behind the technology, and they have almost forgotten the brown-coloured sticky herbal paste chyawanprash, but the marketers say that this product is in high demand among people all age group. They say this was possible with new-age brand ambassadors, and this credit belongs to the Indian cricket captain MS Dhoni as well.

Such brand ambassadorship has resulted in 25% leap in the Rs 400-crore chyawanprash market in 2010, for which the growth rate use be in single-digit throughout the decade.

Dabur India holds a 70% share in the chyawanprash market. Its category head-health supplements Praveen Jaipuriar said “We tried to present a traditional product in a modern way. “Earlier, kids and teenagers thought that the product was not for them, but getting Dhoni helped create connect.”

Wednesday, April 28, 2010

IPL T20 2010 Champions!!!

Great Show by MSD and team to get the Chennai Super Kings to become the champions of IPL 2010. hearty Congrats to Dhoni and Team for bringing the trophy home :-)

Monday, April 26, 2010

Chennai Super Kings (CSK) wins IPL3 2010

What an awesome day it was for all of us CSK fans. Well it did not start of as a great day with couple of wickets falling early but Raina with a 24 ball 50 and an all round performance on the field along with quick 22 and smart captaincy buy our own MSD made sure that CSK, the most consistent team of all IPL's did not miss out this occassion.

ok machi... it's time to party... Chennai Super Kingsku oru periya O podu... Supera oru whistla podu.